Nielsen Media Research - Preliminary National
Ratings
July 22, 2009 - 03:02 PM
Released by ABC Family (NOTE: The following article is a press release
issued by the aforementioned network and/or company. Any errors, typos,
etc. are attributed to the original author. The release is reproduced
solely for the dissemination of the enclosed information.)
Source: Nielsen Media Research (Preliminary National Ratings, Live
+ Same Day, 7/19/09, Prior 4-Week, 6/23-7/30/09).
Ratings Highlights for Tuesday, July 21, 2009 - Final National Ratings
Generates Series Highs in Females 12-34, Teens and Females Teens
"Ruby & the Rockits" Launches
as ABC Family's No. 2 Debut on Record in Total Viewers and Across
Key 18-49 and Teen Demos
"
Ruby & the Rockits" Lifts ABC Family to 10-Month Time Period
Highs in Viewers 12-34, Females 12-34 and Female Teens
"Ruby & the Rockits" (8:30-9:00
p.m.)
ABC Family's newest original
comedy, "Ruby & the Rockits," launched
as the net's No. 2 comedy series debut on record in Adults 18-49 (654,000)
and Women 18-49 (483,000), behind only the premiere of "10 Things
I Hate About You" (7/7/09).
"Ruby & the Rockits" also stands as the net's No. 2
comedy launch on record in Total Viewers (1.6 million), Teens (489,000)
and Females Teens (436,000), behind "Roommates" (3/23/09).
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"Ruby & the
Rockits" stood as cable's No. 1 program in the time slot in
Females 12-34 (717,000/1.6 rating) and Females Teens (436,000/3.6
rating), No. 2 in Teens (489,000/2.0 rating), and among the
Top 5 in Women 18-34 (No. 4 281,000/0.8 rating), Women 18-49 (No.
4 -
483,000/0.7 rating) and Viewers 12-34 (No. 3 - 834,000/0.9 rating).
Among all prime
cable programs, "Ruby & the Rockits" ranked
as the No. 2 scripted telecast in Females 12-34, and No. 2 overall
among all TV in Female Teens, behind lead-in "10 Things I Hate
About You."
"Ruby & the Rockits" elevated
ABC Family to best in 10 month deliveries in the half-hour in Viewers
12-34, Female 12-34
and Female Teens.
"Ruby & the Rockits" built over its "10 Things
I Hate About You" lead-in by 6% in Adults 18-49 (654,000 vs. 616,000)
and by 9% in Women 18-49 (483,000 vs. 444,000).
"Ruby & the Rockits" out-delivered
prior 4-week time period averages by double and triple digit percentages
across the board:
+60% in Adults 18-34 (345,000 vs. 215,000), +76% in Adults 18-49 (654,000
vs. 371,000), +132% in Viewers 12-34 (834,000 vs. 360,000) and +237%
in Teens 12-17 (489,000 vs. 145,000).
Among core females demos, delivery was doubled to tripled: +102% in
Women 18-34 (281,000 vs. 139,000), +108% in Women 18-49 (483,000 vs.
232,000) + 203% in Females 12-34 (717,000 vs. 237,000 and + 345% in
Female Teens ( 436,000 vs. 98,000).
Source: Nielsen
Media Research (Preliminary National Ratings, Live + Same Day, 7/19/09, Prior 4-Week,
6/23-7/30/09).
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