David Cassidy Television.

Television Advertisements

Berry Burst Cheerios

In 2003 General Mills wanted to join the market with Cereal and snap-dried Strawberries. They hired Saatchi & Saatchi.

The imaginative ad showed a strawberry truck and Cheerios truck falling in love. The ad features the hit I Think I Love You in the background as the two trucks meet on the street. They take off side-by-side and are later shown under a tree in an open pasture and canoodling at "Inspiration Point."

Saatchi & Saatchi, provided the idea for a "Duets with David" promotion. The consumer who wrote the winning lyrics to a song about the joining of Cheerios and Berries got to sing that song with David Cassidy at the Mall of America in Minnesota. The winner also got a Chrysler Sebring convertible and a year's worth of Berry Burst Cheerios.

On May 29, 2003, at the Mall of America event David "officiated" at the marriage of a 7-foot-tall Cheerio and a "snap-dried" strawberry. David also sang:

I think I love you
So what am I so afraid of?
I'm afraid that I'm not sure of
A love there is no cure for ...

The campaign exceeded all sales and awareness goals, and was deemed one of the most successful launches in General Mills' history.

David at the Mall of AmericaDavid at the Mall of America
David and the Cheerios Competition winner
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